SOP # 46 – Adding Google Analytics Annotations to Keep Track of Business Events

Goal: To add an annotation to your Google Analytics view.

Ideal Outcome: An annotation is logged into Google Analytics and accessible by your other Google Analytics’ users.

Pre-requisites or requirements: You need to have Google Analytics set up on your website, if you haven’t done so yet, you can follow SOP 009.

Why this is important: Analyzing Google Analytics data without proper context might lead you to draw inaccurate conclusions.

Events that affect your business (like a sale, a launch, a competitor sale), your website (like a redesign), your marketing campaigns, or your Analytics implementation should all be taken into consideration while analyzing data.

Annotating your Google Analytics ensures that you have a solid logbook of what happened in your business and when, allowing you to better interpret the data.

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