SOP # 46 – Adding Google Analytics Annotations to Keep Track of Business Events
Goal: To add an annotation to your Google Analytics view.
Ideal Outcome: An annotation is logged into Google Analytics and accessible by your other Google Analytics’ users.
Pre-requisites or requirements: You need to have Google Analytics set up on your website, if you haven’t done so yet, you can follow SOP 009.
Why this is important: Analyzing Google Analytics data without proper context might lead you to draw inaccurate conclusions.
Events that affect your business (like a sale, a launch, a competitor sale), your website (like a redesign), your marketing campaigns, or your Analytics implementation should all be taken into consideration while analyzing data.
Annotating your Google Analytics ensures that you have a solid logbook of what happened in your business and when, allowing you to better interpret the data.Click Here to Download Full Document