SOP #44 – Starting a Social Media Calendar
Goal: Creating a social media calendar to help you plan and track your business’ social media activity.
Ideal Outcome: You will never again ask any of the following questions:
- Hey guys, what goes on Facebook today?
- Where do we post this?
- Guys, does anyone remember where we posted that super-funny GIF about our new product?
- Why are we posting only on Facebook?
- Do we even have any other social media accounts?
- Was this approved?
- Who approved this?
- Why is there a monkey eating a banana posted on our LinkedIn?
Pre-requisites or requirements: Just social media accounts and access to Google Sheets. Patience and diligence are quite great to have too 🙂
Why this is important: All digital marketing efforts should be accounted for. They should be planned, they should be numbered, they should all be aligned with your brand’s goals. A social media calendar will help you plan and manage what is very frequently the single most chaotic type of digital marketing effort.
Click Here to Download Full Document
